Therefore, some people think that the brand of agricultural products is not what exists. But far sighted people see a piece of blue ocean and think it has great prospects. But no matter what people think, in fact, agricultural products have brand, but also a lot, but for the still in the initial stage of China's large market, agricultural products brand unlimited business opportunities.
Before talking about the brand of agricultural products, we should know what brand is. In order to understand, we can say that the brand is the brand or label said, is in the minds of consumers of certain products "image representative", will be able to recall it immediately when consumers brought a class of agricultural products, such as "dragon fish: peanut oil", "Yili milk," = = "Shuanghui ham sausage" and "three squirrels, Jinxiang garlic = = nuts".
Then, what is the role of agricultural products brand? As far as the definition mentioned above, brand and product are bundled together. Brand is label. When you mention a brand (such as Wang Laoji), you will think of a product (such as herbal tea). Then, in turn, when you want to buy a product, you think of a brand. At this point, the brand has become a representative of such products, which means that when others buy a product, the vast majority will choose to buy the brand products - this is the power of the brand. Jinxiang garlic international trade market focus on brand building, registration "garlic all" trademark, take the training brand of strategic way, for the next step of brand bigger, strong and lay the foundation.
The rapid development of economy has changed the life style and consumption habit of the public, and the upgrading of consumption has come into being. In this process, the new demand of the market of agricultural products has two notable features: one is the consumers are willing to pay high price for high quality products; two is the consumer recognition of the high quality agricultural products is reflected in the brand.
Agricultural branding is a passport to obtain high added value of agricultural products. The same agricultural products, whether high profits can be achieved, the key is that all brands of agricultural products. This is why Chu orange can sell 17.5 yuan a pound, while ordinary oranges can only sell 2 yuan a pound of difference, the added value of nearly ten times the difference is from the brand. A more extreme example is the liquor, is also a kind of food brewed liquor, ordinary Erguotou Luzhou Lao Jiao sold 10 yuan, sold 100 yuan, blue dream sell 500, Moutai, Wuliangye can sell more than 1000. Do they have a huge difference in cost? In fact, no, this is the super high added value of the brand.
Agricultural brand, is a new requirement for the agricultural market, from the brand of agricultural products imported from abroad, such as Thai Fragrant Rice New Zealand kiwi, orange and other American Sunkist love by consumer level, we can feel the urgency of the brand of agricultural products.
The brand of agricultural products is still a strange field for ordinary consumers. We buy mobile phones, buy computers, buy home appliances, buy clothes, these may also recognize "brand", such as mobile phones to buy apples, computers to buy Lenovo, home appliances, buy Suning, clothes, buy Lining. But no one will go to the market to buy food, buy fruit, but also to recognize "brand" - for example, to buy XX brand of bananas, XX brand bean sprouts.
Therefore, some people think that the brand of agricultural products is not what exists. But far sighted people see a piece of blue ocean and think it has great prospects. But no matter what people think, in fact, agricultural products have brand, but also a lot, but for the still in the initial stage of China's large market, agricultural products brand unlimited business opportunities.
Before talking about the brand of agricultural products, we should know what brand is. In order to understand, we can say that the brand is the brand or label said, is in the minds of consumers of certain products "image representative", will be able to recall it immediately when consumers brought a class of agricultural products, such as "dragon fish: peanut oil", "Yili milk," = = "Shuanghui ham sausage" and "three squirrels, Jinxiang garlic = = nuts".
Then, what is the role of agricultural products brand? As far as the definition mentioned above, brand and product are bundled together. Brand is label. When you mention a brand (such as Wang Laoji), you will think of a product (such as herbal tea). Then, in turn, when you want to buy a product, you think of a brand. At this point, the brand has become a representative of such products, which means that when others buy a product, the vast majority will choose to buy the brand products - this is the power of the brand. Jinxiang garlic international trade market focus on brand building, registration "garlic all" trademark, take the training brand of strategic way, for the next step of brand bigger, strong and lay the foundation.
The rapid development of economy has changed the life style and consumption habit of the public, and the upgrading of consumption has come into being. In this process, the new demand of the market of agricultural products has two notable features: one is the consumers are willing to pay high price for high quality products; two is the consumer recognition of the high quality agricultural products is reflected in the brand.
Agricultural branding is a passport to obtain high added value of agricultural products. The same agricultural products, whether high profits can be achieved, the key is that all brands of agricultural products. This is why Chu orange can sell 17.5 yuan a pound, while ordinary oranges can only sell 2 yuan a pound of difference, the added value of nearly ten times the difference is from the brand. A more extreme example is the liquor, is also a kind of food brewed liquor, ordinary Erguotou Luzhou Lao Jiao sold 10 yuan, sold 100 yuan, blue dream sell 500, Moutai, Wuliangye can sell more than 1000. Do they have a huge difference in cost? In fact, no, this is the super high added value of the brand.
Agricultural brand, is a new requirement for the agricultural market, from the brand of agricultural products imported from abroad, such as Thai Fragrant Rice New Zealand kiwi, orange and other American Sunkist love by consumer level, we can feel the urgency of the brand of agricultural products.
