Although the previous two garlic seasons have been very positive, the beginning of this season garlic is not very good.
Juan Carlos Navarro, general manager of Big Garlic, explained: "the Garlic season will be difficult because of increased Garlic production in China.
Although our garlic quality is better, but China's garlic is leading the market in production, which has a huge impact on the price.
Most of Spain's garlic prices are below the cost of production, and we expect the situation to reverse after the summer.
Big Garlic handles about 10 million kilograms of Garlic, including their own production and the output of growers who sign contracts with them.
Their garlic includes all Spanish varieties such as white garlic, Castano and Las Pedroneras, as well as Spring white garlic and purple garlic.
They also import garlic from other sources during the off-season, depending on customer requirements.
The growth in Garlic exports in Spain has increased exponentially over the past decade, from 35 percent to over 85 percent, explains Juan Carlos Navarro, general manager of Big Garlic.
Most of the company's garlic exports go to Europe, North America, South America, Africa and Australia, including supermarket chains and wholesalers.
"Spain garlic abroad become more and more popular, relative to other regions, its reputation and image is improved, including the variety of quality and food safety, stability and service security.
In fact, even if the price of garlic is high, some markets are keen on garlic.
But has not yet found, I think that in all markets, garlic in Spain have a lot of potential, because even if most of the consumers on the basis of price choose Chinese garlic, there will be consumers hope to find a special product."
about the importance of the brand in the garlic industry, Juan Carlos Navarro believes that "reputation behind must have a concept, in the aspect of quality differentiation, food safety and social responsibility of the work, will have more and more customers enjoy this brand."
(source: global fruit and vegetable network) [original title: Spain: "price of garlic is lower than production cost"]
