The problem of the sale of agricultural products is basically every year, from the unmarketable of the pineapple of xuwen to the slow-selling of the tomatoes in gansu province, the slow sale of the beans and the unmarketable garlic...
"Rich produce not harvest" "vegetable base injury agriculture", a time of slow sale may be a year of hard work all white annulus.
The sale of agricultural products is the key to solving the farmer's income problem.
How can we sell our produce? How can we get a good price?
Why is it difficult to sell agricultural products?
1) determined by the characteristics of agricultural products
The biggest difference between agricultural products and other products is that during their storage period, the placement time of agricultural products is very easy to deteriorate, especially some fruits and vegetables, which may break down overnight.
If farmers don't sell in time, they must suffer losses.
2) agricultural decentralization operation mode
The agricultural products produced by the farmers are mostly small vendors, selling or driving a large collection of streets, and the market quickly becomes saturated, resulting in unmarketable sales.
Now some farmers are aware of this and have formed a cooperative, which focuses on sales, and quickly distributes products through logistics.
3) information and copycat planting
Garlic, for example, when the farmer sees the garlic, the result is a swarm of bees.
As a result, supply and demand are severely unbalanced in the coming year, and farmers lose money.
This is also one of the important reasons for the price instability of agricultural products in recent years.
2. Three changes in agricultural demand
Chen Liangbiao deputy director of the department of agriculture rural economy research center in 2016 China's agricultural mechanization on the BBS, said China's agricultural products demand presents the miniaturization, specialty and refinement three changes, "much starker choices-and graver consequences-in" modern agricultural development and agricultural industrial structure adjustment should grasp and follow the trend.
1) miniaturization
The small trend of consumer demand for agricultural products is obvious, which is mainly caused by the change of family size, the family population has been reduced, and the family of three has become the mainstream.
Miniaturization mainly refers to the trend of miniaturization of families who buy agricultural products.
With the change in demographics, the number of families has been reduced relative to the previous one, and the supply of agricultural products has been plentiful, and the past is no longer the case.
More likely, buying a cabbage and buying a carrot to buy a new situation makes it more popular to pick up fruit and vegetables and sell them.
2) specialty,
Specialisation is a synonym for the optimization of agricultural products.
The living standards of residents have been improved, and the high quality and diversity of food products have become more and more prosperous.
The consumer is very harsh to the regional demand of agricultural products, the origin is slightly uncomfortable, the quality, the taste will be greatly reduced.
The special production reflects the change of our consumption demand from the requirement of quantity to the requirement of quality, the requirement to eat well, more to eat healthy, eat safe.
Therefore, the audience market of green products, pollution-free products, organic products and various functional products is getting bigger and bigger.
This determines that our agricultural products are now going to take a high-quality, high-quality route.
3) of refinement
The elaboration is the extension of the specialty, the beautiful appearance, the fine packaging will have the effect to the quality of the characteristic agricultural products.
Fruit shape, color, fruit flavor, is a factor that consumers are more and more important.
Exquisite packaging can also effectively raise the prices of agricultural products.
The price of a lot of common agricultural products sold in high-end supermarkets is a couple of times because of the attractive packaging.
Drag is not enough, of course, only better solve the problem of agricultural products from cost and cost of sales, let more diversified high-quality agricultural products into the ordinary people, to make agricultural products on real time express.
3. 10 strategies for agricultural products marketing
1) high quality strategy
With the continuous improvement of people's living standard, the demand for the quality of agricultural products is higher and higher, and the premium price is becoming the new consumption trend.
To realize the high efficiency of agriculture, we must achieve high quality of agricultural products and high and efficient strategy of high quality and high price.
The introduction, breeding and promotion of high-quality agricultural products as an important marketing strategy for the market.
We will eliminate inferior varieties and outdated production technologies, and win by quality and make a fortune.
2) low-cost strategy
Price is the magic weapon of market competition, and quality of agricultural products is low, competitiveness is strong.
The cost of production is the basis of price. only by reducing the cost can the strategy of price competition be implemented.
To enhance market competitiveness, low cost and low price strategy must be implemented.
Leading new technologies, new varieties, new processes, new machinery, reducing production cost input, and improving production rate;
To implement the scale of agricultural products, intensive operation, efforts to reduce the production cost of unit products, low cost support low prices, and obtain economic benefits.
3) marketization strategy
The sale of agricultural products should be based on the local market, focus on the local market, the domestic and foreign big markets, seek the sales space, open up the blank market, seize the large market.
Develop agricultural products market, should establish big market idea, execute product marketing strategy, set the territory of oneself product sale, according to the consumption habit of place of sale, produce the product that marketable to the road.
4) multivariate strategies
The diversification of the consumption demand of agricultural products determines the diversification of production varieties. A product should not only have a variety of qualities, but also a variety of specifications.
According to market demand and customer requirements, produce marketable products of various specifications.
We will implement the strategy of "multiple varieties, multi-specifications, small batches and large scale" to meet the demands of multi-level consumption, develop a comprehensive market, resolve market risks and raise comprehensive benefits.
5) anti-seasonal strategies
The seasonal difference between seasonal and market demand of agricultural products is a huge opportunity.
To develop and make use of this opportunity, the key is to carry out the "anti-seasonal supply high post profit" strategy.
There are three main ways to provide anti-seasonal supply:
One is to carry on the cultivation of the seed, so that the products are listed in advance;
The second is to extend the sales period of agricultural products through storage and preservation.
The third is to develop varieties that adapt to different seasons, and carry out multiple wrong season production.
Implement product marketing strategy.
On the basis of the analysis of the forecast market price, make the input - output benefit analysis and strive for the good profit.
6) the tender emulsification strategy
People's consumption habits are quietly changing, food when vegetables, corn to stone corn, beans to stone edamame, broad bean to stone bean, the pig to eat pig, chicken to eat chickens, lofty tender fresh food market of trendy.
The production and marketing of agricultural products should adapt to this trend, which has great potential for development.
7) soil specialization strategy
In recent years, people's consumption demand has shifted from blindly worship to natural game.
Keen on the native products, vegetables to eat wild vegetables, the market requires the development of local traditional local products, the development of high-quality, unique local products, the development of wild animals.
Wild vegetables, with high quality products to seize the market, expand the market, adapt to changing market demand.
8) processing strategy
The development of agricultural products processing, is not only meet the needs of product marketing, also is the need of enhancing the added value of the agricultural products, development is given priority to with the food industry of agricultural products processing is the new direction and new trend of development of agriculture in the world.
The processed products of the world's developed countries account for 90% of the total production of agricultural products.
China's processed products only account for 25% of its total volume and 25% increase, and our agricultural production potential is huge.
9) standardization strategy
China's agricultural products in the face of foreign agricultural products on the market at home and abroad strong competition, in order to improve the competitiveness, must speed up the agricultural standardization system, implement the standardization of agricultural production and operation.
We will establish a standardized system for the production of agricultural products, create a standardized system for agricultural products, and compete for the market with standardized agricultural products.
10) business card strategy
The first is to improve the quality, improve the grade of agricultural products, and create a brand;
The second is to make good packaging, beautify the appearance of agricultural products, face tree brand;
Third, the trademark registration of agricultural products, the name brand name brand, with a brand name;
Fourth, increase publicity, establish public image, and create a brand of potential.
To develop the market with famous brand products.
If we want to sell well, we need to find the demand point of the prospective consumer market. Changes in consumer demand also require us to change from planting varieties, methods and marketing methods.
only in this way can we cope with the changing market and improve the efficiency, so as to avoid the situation of increasing the output and the loss of profits.
(3 rural observation)
